Entering Morocco’s Hospitality Market: A Guide to Hotels, Riads, and Experience Ventures

Introduction: A Booming Sector with Lasting Potential

Morocco’s tourism sector has long been a cornerstone of its economy — and with the 2030 FIFA World Cup on the horizon, the country is doubling down on hospitality investment, tourism infrastructure, and global branding. From boutique riads in Marrakesh to beach resorts in Agadir and high-end guesthouses in the Atlas Mountains, the market is wide open for international operators and investors.

At NH Management, we support hospitality entrepreneurs and global tourism brands looking to establish or expand in Morocco. With the right structure and regulatory pathway, foreign investors can take full advantage of rising demand and long-term growth in the tourism economy.

Why Hospitality and Travel Ventures Are in Demand

Morocco welcomed over 14.5 million tourists in 2023, and that number is expected to surge as the country prepares for the World Cup and its surrounding cultural, sporting, and leisure events. Government incentives, infrastructure upgrades, and direct international air routes are all fuelling this momentum.

Opportunities are strongest in:

• Boutique hotels and luxury riads

• Desert camps and eco-lodges

• Experiential travel (culinary, cultural, wellness)

• Guided tours, transport, and excursion services

• Online booking and destination management platforms

Entity Types and Licenses for Hospitality Businesses

Foreigners can establish 100% foreign-owned entities to operate tourism ventures. Common company types include:

• SARL (LLC): Ideal for small-to-medium-sized projects

• SA (Joint Stock Company): Suitable for large-scale resorts or international franchise ventures

• Branch office or franchise structure: For foreign hospitality brands expanding into Morocco

Licenses and permits are issued through the Regional Tourism Delegation, and requirements vary depending on the type of accommodation or service.

Licensing requirements typically include:

• Title deed or long-term lease agreement

• Architectural plans and compliance with local zoning

• Health and safety certification

• Classification request (1 to 5 stars, if applicable)

• Environmental impact clearance for coastal or desert locations

• Staff employment contracts in line with CNSS regulations

Location Strategy: Where to Set Up

Marrakesh: The heart of Moroccan tourism. High tourist footfall, but also competitive. Ideal for high-end riads and culinary experiences.

Casablanca & Rabat: Growing demand from business travellers, conferences, and diplomatic guests.

Agadir & Essaouira: Beach tourism and wellness retreats.

Fes, Chefchaouen, Ouarzazate: Perfect for immersive cultural and historical stays.

Tangier: Strong potential for short-term rentals, boutique guesthouses, and weekend travellers from Europe.

NH Management helps evaluate zoning laws, tourism demand, and real estate options based on your investment profile.

Setting Up a Travel or Experience Company

If you plan to offer tours, excursions, or curated experiences (e.g. camel rides, cooking classes, city tours), a separate Tourism Agency License is required.

Requirements include:

• Legal registration of the company

• Proof of professional liability insurance

• Certified tourist guides or licensed operators

• Office address and business plan

This license also applies to online platforms selling travel packages or tourism experiences.

Tax, Employment, and Operational Considerations

• Corporate Tax: Standard rates apply, but new tourism projects may be eligible for tax holidays or reductions under Morocco’s investment charter. For detailed information on tax obligations and exemptions, consult the General Tax Directorate (DGI), Morocco’s official tax authority.

• Tourism Tax (Taxe de Séjour): Charged per night and category of accommodation; must be collected and reported.

• Employment Regulations: Labour law compliance, minimum wage adherence, CNSS contributions, and formal employment contracts are mandatory.

NH Management ensures full compliance from Day 1, avoiding costly operational delays or audits.

FAQs

Can a foreigner own and operate a hotel or riad in Morocco?
Yes. Full foreign ownership is permitted. Some municipalities may require additional approvals depending on the location and type of building.

Do I need a Moroccan partner?
Not for ownership. But operationally, it’s often advisable to work with local consultants for staffing, training, and supplier management — which we can facilitate.

Can I convert an existing house or riad into a hotel?
Yes, but a change-of-use permit is required, and the property must meet health and fire safety regulations. NH Management handles this process.

Conclusion: Morocco Is Open for Hospitality Business

Whether you’re launching a new resort, expanding a hotel brand, or building a niche experience-based travel company, Morocco offers the right conditions for long-term success in the tourism sector — especially ahead of the World Cup.

NH Management supports investors and entrepreneurs with full legal setup, licensing, compliance, and operational advisory so you can build your hospitality venture on solid ground.

Looking to open a hotel, riad, or travel company in Morocco? Contact NH Management for a customized setup strategy and end-to-end licensing support. We simplify the process so you can focus on guest experience and growth. Get in touch now!