Company Name Check: Trade Name Registration in UAE

Firstly, trade name or company name registration is crucial in establishing your business in the UAE. A company name check is essential to determine whether a business owner’s preferred name is registered and used by another business in the country. Moreover, business owners must follow guidelines when choosing their trade name.

Our comprehensive guide covers everything from application procedures to essential guidelines so you can navigate the process seamlessly. This blog lists everything you need to know about company name registration. Remember, it is a prerequisite before obtaining a trade license from the UAE’s Department of Economic Development (DED).

Application Process: How to Reserve a Trade Name in 5 Steps

Reserving a trade name for your business is a straightforward process. Follow these steps:

Step 1: Choose an Approved Platform

Sign up and log in to a Department of Economic Development (DED) approved platform.

Step 2: Select Name and Business Activity

Choose a unique trade name and select your primary and secondary business activities.

Step 3: Check Availability and Reserve

If your chosen trade name is available, verify and reserve it.

Step 4: Submit Application

Visit the concerned Economic Department, fill out the application, and submit it with the required documents.

Step 5: Payment

Pay the trade name reservation fees at the designated counter.

Company Name Check: Essential Guidelines for Trade Name Selection

When choosing your trade name, adhere to the following Department of Economic Development (DED)’s trade name guidelines:

• Your trade name should be a proper name and free from obscene or indecent words and should not be offensive to the general public.
• Do not include Allah’s name nor ‘God’ or His divine attributes.
• Refrain from using family names, tribe names or other individuals’ names – unless the name belongs to the licensee.
• Your trade name should be unique and not similar to existing brands in Dubai, government projects, or international brands.
• Names should be written literally and not translated. For example, ‘السماء العالية’ must be written as ‘Al Samaa Al Aalya’, and if it is ‘هاي سكاي’, it must be written as ‘High Sky’.
• The trade name must be logical and reflect and indicate your business activity. For example, you cannot use ‘Chardon Construction’ for a procurement company.
• You cannot use any restricted names, including global political organizations or religious sectarian organizations.
• DET has the right to cancel or change a trade name if it finds a similar name already exists.

Trade Name Registration in Dubai Notes

Ensure payments are made within 72 hours of payment authorization issuance to secure your trade name reservation. Failure to obtain a trade license within this timeframe may lead to cancellation. Also, the Department of Economic Development reserves the right to cancel or modify trade names that violate guidelines or replicate existing names.

Validity and Naming Restrictions

• Six-Month Validity: Trade name reservations remain valid for six months. However, failure to acquire a trade license within this period results in automatic cancellation.
• Naming Guidelines: Avoid including names of countries, capitals, or governments without embassy approval. Adhere to naming restrictions to prevent cancellation.

Additional Considerations

• Trademark Registration: The Department of Economic Development or DED does not accept trademark registrations. Register trademarks with the Ministry of Economy’s Trademarks Department.
• Franchise Rights: Franchise agreements allow using another company’s trade name if you submit a franchise contract to the Department of Economic Development.
• Fee Calculations: The department reserves the right to calculate fee differences for trade name violations in previous years.

Partner with NH Management for a Trade Name Registration

Need assistance with trade name registration or other PRO services in Dubai? NH Management offers expert guidance and support to streamline your business setup process. Whether it is about reserving a trade name for your business or you wish to know about VAT filing and taxes in Dubai, NH Management has it all figured out for business owners. 

Contact us today to kickstart your journey to success! Ready to reserve your trade name? Let our business setup consultant help you. Reach out to us today and let us play our part in your company’s success email us via [email protected] or call 800 64628.