How can you sell a product or service to a customer unless you know who they are and what they need? A successful route-to-market strategy does a number of things, including identifying the products or services that will sell in a particular market, identifying the channels that will be used to sell those products, and ascertaining how to deliver value to customers.
A route-to-market strategy can give a new product or service the best possible chance of commercial success. It ensures that the right people get the right messages in the right ways. Without such a strategy, even the most impressive products can fail to find their target audience.
