A go-to-market strategy (GTM)is a comprehensive plan that covers all the vital tasks and processes required to prepare a new product or service for launch. In most cases, an effective GTM strategy includes a definition of the ideal customer, coordinated messaging, and the identification of appropriate sales and marketing channels.
At NH Management, we have developed a tried-and-tested approach to GTM strategy development that includes processes such as identifying the customer’s pain points, defining the ideal target audience, creating a buyer persona, researching the competition, and creating a consistent messaging strategy.
